Credentials presentations are important to business owners as they are the first introduction to potential new clients and offer a prime opportunity to impress.
They are an ideal communication tool to sell a product or service and start a customer-business relationship.
In this blog post, we will share our tips to help you create a successful and memorable credentials presentation.
Two important things to keep in mind before you start creating your content:
1. Always focus on the purpose of your credentials presentation.
The goal of your credentials deck is usually to impress potential new clients and win their business. Therefore, your presentation should convincingly demonstrate why your business is the clear choice for them and why they need to appoint you.
2. Tell them what you deliver, not what you do.
Keep in mind, the client always wants to know “What’s in it for me?” Therefore, always prioritise highlighting the direct benefits they will gain by choosing to do business with you. You can do this by framing your presentation in such a way that you transform your product or service into a clear advantage for them.
Below are some more tips that we recommend.
Five tips to help you create a successful credentials presentation:
1. Make each Slide Memorable.
One way to make sure each slide is memorable is to know your audience. Doing background research on your client will help you determine the proper content and visuals to include in your credentials presentation.
2. Focus more on your Future Endeavours and Plans.
It is common for credentials presentations to cover a company’s origins, but it is important to include a good balance between your history, your key achievements, and your future. We recommend that no more than a third of your presentation be about your history.
What your clients or investors really want to know about are your future plans, partnerships, collaborations, and upcoming events.
3. Include Captivating Visuals.
A credentials presentation typically covers a company’s vision, goals, plans and successes. Having to present all this information and not overwhelm your client can be quite challenging at times. A great way to engage your audience effectively is to use captivating visuals.
Captivating visuals will help enhance the retention of key information and make complex ideas easier to understand, leaving a lasting impact on your potential clients.
4. Include Case Studies and Client Wins.
A fantastic way of giving a new client a clear idea of what they can expect from your business, is to showcase your past achievements. This can be done by displaying before-and-after scenarios from case studies or photos of your work, accompanied by detailed summaries of how you fulfilled each brief to achieve outstanding results.
By doing this, you will be providing a clear view of your capabilities, letting your clients know what they can expect from your services. We recommend choosing your most impressive work and prominent clients to leave a lasting impression on your audience.
5. Highlight your Awards and Professional Licences.
By including any recent awards within your credentials presentation, you will be highlighting your business talents within your industry. This will give you clients or shareholders confidence in your abilities.
In addition, another great way of advertising your business’s strengths is to advertise your professional licenses. Including your licenses showcases your commitment and dedication to your area of expertise.
Conclusion
If you need an outstanding credentials presentation, or have one that is incomplete or outdated, our professional presentation designers can help. We can create your presentation so that it stands out in structure, content, and design.
