Brand relevance is extremely important and to stay competitive, brands are required to evolve with time.
When rebranding, it’s important to rebrand with confidence and ensure to use every channel available for your brand because the commercial benefits could be significant.
Over the years, Slidesho has helped many clients who have required their branded PowerPoint and Word templates to be updated because they have gone through a recent re-brand or brand refresh.
What are branded templates?
Branded templates are design files that have been created by a brand or design expert to allow business users to easily create consistent and brand-compliant communications.
Unlike general templates, branded templates have a combination of locked elements and editable elements.
Brand templates ensure specific brand rules and guidelines are adhered to, by using specified layouts, backgrounds, colours, fonts, placeholders and positioning.
Benefits of using branded templates.
A branded template will secure your brand consistency and uniformity. After a template has been set up by a professional, it can then be used by anyone within your business to create presentations without the worry of it not being brand compliant.
Mistakes to avoid.
After you have rebranded, avoid the mistake of not updating all of your company’s visual assets to the new brand. Not updating all of your assets will only result in confusing your customers or consumers.
Importance of updating your Word and PowerPoint templates.
As we mentioned earlier, we are experts in branded templates. If there is one important piece of advice we can share with you, it would be to aim to update all your templates prior to the new branding being launched to the public that way you’re ready to hit the ground running with all your business documentation.
Why you should update your templates early.
1. After the new templates have been updated, you’ll be able to see how the rebrand or brand refresh looks and works together visually. This will allow you the opportunity to tweak and make any adjustments you feel are required and this can be beneficial before taking the step of going to print with any brochures or updating your website and social media pages.
2. It will enable the team (who are your best brand ambassadors) to immediately start using the new look and feel templates. They will be promoting the rebrand with every piece of communication they create and send out to clients or customers.
Tip! Don’t forget to convert all your commonly used slide decks over to the new template. It might be your sales pitch, company overview, catalogue, etc. You’ll need to migrate everything over to the new templates and then format them in line with the new branding. This is generally a manual process which can be time-consuming so allow the extra time needed to ensure everything is on brand and spotless!
Why using a professional to update your templates is recommended.
Having a design expert take care of all of the work for you will relieve stress and save you time. You can be confident it will be done properly, and it will result in your company having polished new look templates that can be used for as long as required.
Take a look at the extensive suite of templates we created for hipages after they underwent a re-brand.
Do you need your templates updated? Contact the
PowerPoint presentation design experts at Slidesho today!