Slidesho was approached by an FMCG industry client to create a full design package for their annual conference. The purpose of the event was to showcase research findings with a focus on their key consumers and to bring these key segments to life in a number of ways.
The scope of the work was extensive and included collateral material such as the creation of large-scale posters, pull-up banners, information booklets, and a comprehensive PowerPoint presentation complete with voice-over, background music, video clips and animation.
While we at Slidesho prefer to focus on presentation design, there are times when we will also prepare collateral for print, particularly when there is a theme running through the entire project.
The client wanted to make a ‘big impact’ and really ‘bring the occasions to life’. With this in mind, Slidesho delivered an impressive package as follows:
Large-scale posters
A set of 10 x A1 posters were designed in-house by the Slidesho team and then printed externally on 200 gsm photo semi-gloss finish and delivered to the client the day before the event. Each poster was colour coded and followed a design theme that was specifically created for the event.
Pull-up banners
A set of 10 x 150cm tall pull-up banners were designed in-house by the Slidesho team and then printed externally on 150 gsm on tear resistant synthetic polypropylene banner material, trimmed and installed on banner stands. These were delivered to the client the day before the event. Once again, the pull-up banners were colour coded and followed a design theme that was specifically created for the event.
Information booklets
A 48-page booklet was designed in-house by the Slidesho team and then printed externally on 150 gsm silk paper, which was scored, folded, saddle stitched and trimmed. Once again, these were designed in line with the look and feel of the event and were intended as take-home information snippets of the event’s key information.
PowerPoint Presentation with Voice-Over:
And finally, the showstopper, the PowerPoint presentation which was converted to video for a seamless show on the day of the event. The presentation included background music, video clips, a carefully written script and voice-over narration synced perfectly to the information being displayed on the screen as well as subtle animations and transitions.
The end product successfully brought to life the key consumers in a clear and memorable manner.
