Black and White vs Colour

Over the last week I have been doing a bit of research on the use and effect of colour vs. black and white images in advertising, and asking myself whether the same principles apply to [...]

Meaning of colours

Color symbolism in art and anthropology refers to the use of color as a symbol in various cultures. There is great diversity in the use of colors and their associations between cultures and even [...]


Storytelling is a powerful and convincing technique that can be used in business presentations to send a message to your audience and compel them to accept your recommendations, buy your product, [...]